About Us


We Know Event Production Lazy K Heart Productions and its supporters are about keeping Wickenburg Western and giving back to a community that believes in the All-American lifestyle. Bullriding promotes just that, an Original American Sport with down to Earth roots. Our event will provide a fresh opportunity for our local youth groups, boost revenue within our local businesses and give to charities that help those in need. We boast years of experience in hospitality, promotion, and the event industry; incorporate that with the guidance of a powerhouse organization and your support; our event is on the road to success.


The Challenge of Champions Tour has been producing Bullriding Events since 2009. They have grown from a hometown bullriding venue to up to an over 26 events, 7 states tour of the Western United States!

The Coastal Farm & Ranch Challenge of Champions Tour features Professional Bullriders from around the Country including PBR Qualifiers, NFR Qualifiers, Finalists, Top Circuit Finals Qualifiers, Collegiate.

They bring in some of the best bulls, a balanced pen, bulls that love to buck and riders that love to ride, to bring you one of the best shows in the Pacific Northwest.

The Partnership we have with the CCT will bring a phenomenal event to Wickenburg, unlike anything that has ever graced the area!

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